Messina Cashes in: “He doesn’t Come Cheap!”, Embraces “Big Data”
Who didn’t see this coming? Obama campaign guru is going to work for the conservatives in the U.K to help elect Tory David Cameron beat the Labour party. I’m sure that’ll really help him if he decides to work on the ’16 dem presidency campaign.
Of course, who better than Obama’s right hand man to help the Tories learn about “big data:”
“The video [below] – in which Mr Messina talks about the role of Big Data in the 2012 election campaign – would support that. He says that data is “the best avenue to the truth” and that he used it “to inform almost every major decision we did in the campaign”.
Voters should expect a “personalised” campaign in the run-up to 2015 – i.e. one that is, based on data about them, personally tailored to encourage a vote for David Cameron.”
“Data became the most important thing I did… it’s how I spent a billion dollars.”
I wonder just what else Messina is going to counsel the conservatives on? Data mining, National Stasi Intelligence style, for when legal public data sets aren’t quite good enough to get the job done?
As there is no hiding from the NSA and it’s tentacles of data mining techniques, politics will no longer be about old fashioned glad-handing. It will be just another extension of the surveillance state.
And here’s what a Daily Kos writer had to say about Messina:
“Personally, I view Jim Messina as a traitor for joining ranks with British Conservatives… Jim Messina is the closest thing that our generation will ever have to a Benedict Arnold-like figure.”
Ah, sweet politics. Just like watching a black widow eat her mate on a rainy day…
And nice to know that Jimmy boy checked in with his old boss before taking the
big money new job:
“Messina checked with the White House before accepting the contract, according to a White House official who asked not to be identified because of diplomatic sensitivities. The office emphasized that Messina’s decision to work for Cameron does not represent “any kind of a signal from the president” regarding Britain’s future election.”