Archive for July 19th, 2014

Blogs and Print Media

by lizard

I noticed a little change in this year’s Best Of contest put out by the Missoula Independent. The best blog category has been replaced with a more general best website category removed, leaving the best website category, which was won this year by Missoula Events.

Though the prominence of blogging has diminished over the years, I wrote back in February that blogging is far from being dead. In that post I mentioned how content I have written has been used by newspapers, specifically the Great Falls Tribune.

For traditional media, blog content can be used at no cost to provide a little filler, which I would think is helpful as newsrooms continue to downsize. But there is also friction. Newspapers are no longer the gatekeepers of content and must compete for clicks with us pesky bloggers who don’t have to labor under editors trying to resuscitate their struggling business model.

In the realm of political blogging, liberal bloggers like to think of themselves as more adept than their conservative counterparts, as evidenced by this post from perennial conservative scold, Don Pogreba.

Instead of knee-jerk mockery, I’m hopeful that younger conservatives can push back on the ignorant extremism that has seeped in beneath the banner of the Tea Party, so I look forward to seeing what kind of content comes out of Copper Commando and Montana Floodlight.

But let’s not kid ourselves, bloggers are not that influential. Newspapers, though struggling, are still the dominant form of information dispersal for your average Joe (or Jane) which is why it’s so frustrating to read the crappy reporting on issues like homelessness in our local fish-wrap, the Missoulian.

All that said, it’s still a great privilege, for me, to be able to put up posts that people can read and comment on.

So thank you, readers of 4&20 Blackbirds, for remaining interested in what this cantankerous blogger has to say.

Stay tuned…

*this post was edited for accuracy based on a comment in the comment thread.

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