Archive for October 13th, 2014

by lizard

I was part-curious, part-asshole when I inquired whether or not Intelligent Discontent had gone dark after 2 weeks of no new posts. As an unpaid blogger with a demanding day job myself, I understand the difficulty of finding the time to read, compile links and expound on the current events of the day. Yet I feel compelled to piece together bits from the fringe best I can.

I bring this up because midterm elections are looming and I wonder, where is the electorate?

A good argument can be made that the electorate is disgusted with both parties, and it’s that underlying disgust fueling the sudden dark horse independents chomping at the bit to be spoilers.

That link is to a Steve Kornacki segment on MSNBC. MSNBC is currently taking a nosedive in ratings, now trailing CNN. Fox, of course, is still king. Here’s how the New York Times frames the crash and burn:

Rachel Maddow, the biggest star on the MSNBC cable network, just posted her lowest quarterly ratings results ever.

“Morning Joe,” MSNBC’s signature morning program, scored its second-lowest quarterly ratings, reaching an average of just 87,000 viewers in the key news demographic group.

And “Ronan Farrow Daily,” the network’s heavily promoted new afternoon show, which stars a 26-year-old Rhodes Scholar with a high-profile Hollywood lineage, has been largely a dud.

Though it has mostly happened quietly, which may be a comment on the cable network’s larger status in the media landscape, MSNBC has seen its ratings hit one of the deepest skids in its history, with the recently completed third quarter of 2014 generating some record lows.

I don’t know what to make of that, nor do I think the juxtaposition of MSNBC’s decline and a two week hiatus from a MT blogger during an election season has any significance. Yard signs may not have any significance either, but that Cowgirl comment thread shows how contested the perception of momentum can get.

When it comes time to vote, I’m going to vote. I’ll darken my little nod to Amanda Curtis and John Lewis. I guess Curtis may have some tv spots soon with around a half million to spend. The Lewis ad spoofing This Land is Your Land was terrible, but his “Two” ad is a little better, if that is what you base your solemn civic responsibility on.

I will vote, but with little hope or expectation the outcome will advance the changes our survival will require.

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